The terms webcast and webinar are often used interchangeably. They are examples of the ever-growing list of web and tech-related jargon terms that people often confuse. Understanding the difference is important, though.
They are terms that both involve communicating by audio and video to multiple groups of people using the internet. The difference between the two will help you decide which option is best for your business. After all, you are selecting a business solution. The fact that it is technology is secondary to the fact that you need something that delivers your goals and business objectives for the right price. Webcasts and webinars do sometimes differ in terms of technology, but it is the business benefits offered by each solution that really set them apart.
As already mentioned, a webcast involves communicating with people over the internet using audio and video. The term was created by combining the words web and broadcast. That is helpful in understanding what a webcast is. It is like a broadcast in the traditional sense of the word, i.e. on television or radio. In other words, you create content and people watch and listen to that content. They can do that live, or the webcast can be recorded and streamed later.
The term webinar was created by combining the words “web” and “seminar”. Again, this will help you to understand what makes webinars different from webcasts. For a participant, a seminar is a much more interactive experience when compared to doing something like watching a pre-recorded presentation. At a seminar participants can ask questions and get involved in the discussion. The same applies in a webinar – webinars enable, promote and encourage interactivity from the participants. As a result, they are usually live, and the technology that is used must enable two-way conversation and collaboration.
This will come down to the objectives of your business. If you want to present information to an audience, and you believe that a large proportion of that audience will watch and listen to the content in a recorded format rather than live, webcasting is the best solution. If, however, the live event is crucial to the broadcast, and interactivity between participants is important, you will need to choose a webinar solution.
One thing you should remember, however, is that they are not mutually exclusive. You can create a webinar in which there is a high degree of user participation with the host. That webinar could then be recorded, edited, and republished as a webcast. This will allow you to get the benefits of brand and relationship building that webinars offer, while also being able to reach an almost infinite audience, which is what webcasting offers.
At Streamlined Communications we will ensure you get the right solution for your business. We will give you the tools that you need – webcasting, webinar, or both – so that you can reach the right audience. We will also make sure the solution is cost-effective so that you can get a return on your investment, and we will deliver training and support.
If you have any questions or concerns, please do not hesitate to contact usContact Us