Once your virtual event concludes, you have a great opportunity to utilise a range of analytics that will provide you with metrics, insights, and behaviours. These reports will immediately be available to you - but what do they all mean and how can you use them to measure your return on investment?
We break down the most common post-event analytics and provide you with tips on how to make the most out of them.
Attendee Reports
It’s the question we all ask post-event - who actually attended? Attendee reports will provide you with an overview of who registered vs who attended. This report will also provide data on how long they remained online, what times they closed down the event, and where they were located.
This information is important in identifying live attendees, but a low percentage doesn’t necessarily equate to a poor event outcome. Always consider on-demand viewing options and continue to promote your virtual event to gain maximum exposure.
Attendee Reports are important in identifying live attendees, but a low percentage doesn’t necessarily equate to a poor event outcome.
Question Sessions
During your live event, you may experience an overwhelming amount of questions that come through that your speakers are unable to respond to. But that’s OK - you are able to export transcripts to view all questions asked by each attendee. This allows you to respond to questions that may not have been answered and also use this information to inspire future webinar topics.
Poll Reports
Live polls are a great way to solicit quick opinions during your event. But the results that you acquire within your reports can prove to be even more valuable. You will have access to who responded to which questions and the answers they chose. Depending on your choice of questions, this information can help to create future content, provide follow-up information, or assign accreditation.
Depending on your choice of questions, polls can help to create future content, provide follow-up information, or assign accreditation.
Voting Reports
Live electronic voting is essential for many shareholder and investor meetings. These reports will provide you with data on who voted on each motion and can be easily exported into a format of your choice.
While post-analytic reports are a great way to analyse your virtual event, spreadsheets can sometimes get messy, and more often than not, analytics fall to the side, and no action is taken. Consider working with a provider that offers easy integration between your virtual event and marketing platforms to automate your reports and provide instant value.
Attendee reports include data such as the number of registrants versus attendees, how long participants stayed, when they left, and their geographic location. This information helps identify engagement levels and evaluate the reach of the event.
Attendee reports include data such as the number of registrants versus attendees, how long participants stayed, when they left, and their geographic location. This information helps identify engagement levels and evaluate the reach of the event.
Q&A data can be used to identify common audience questions, respond to unanswered inquiries, and generate ideas for future content. Reviewing these insights helps improve audience engagement and ensures that key topics are addressed in future events.
Poll and voting reports provide insights into audience preferences, opinions, and decision-making. This data can be used to tailor future content, guide follow-up strategies, and support important processes like shareholder voting or audience segmentation.
Virtual event analytics improve ROI by helping organizations understand what worked and what didn’t. By analyzing engagement, attendance, and audience behavior, teams can optimize future events, improve targeting, and increase overall effectiveness.
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